ABBA Voyage: 3rd Year Anniversary

The Brief

Having worked with ABBA Voyage 3 years ago to celebrate their launch, The Manual were tasked with creating a VIP party to celebrate their 3rd year anniversary for over 600 guests. The goal: flip the ABBA Arena ground into an unforgettable party, for one night only, for exclusive friends of ABBA, press and VIPs!

What we did

We installed 5 main tent structures to host the party. Taking inspiration from the ABBA Voyage building aesthetic, we used wooden panelling and holographic boarding for a cool and cohesive look. Every detail was carefully considered, creating a contrast between the indoors and outdoors, with cosy seating, soft furnishings, twinkling lights, and laid-back Scandi touches – all enhancing the premium atmosphere of the event.

Let's do this